A good friend of ours defines marketing as “the management of perception”. Brands that hire us to help them shine know full well that not all video/photography is created equal. And crappy media = crappy brand perception. For a brand to make a positive, lasting impression with their customer the media must be top-notch. So we really push for every project that comes through our doors to result in motion and still media that truly reflects the perception that our brands want to convey. This is marketing, and it’s how we make brands shine.